In Memoriam: Bill “Mr. Chairman” Love of Gulf South Agency Passes, Age 80

William Ray Love, known as “Mr. Chairman” in the community, passed away on December 14th at age 80. Love was the founder of Gulf South Insurance Agency LLC in Baton Rouge.

In a Facebook post, GSIA said: “The world has lost a great man last night…He will be greatly missed by all who had the pleasure of knowing him as he never met a stranger. We love you and will forever miss you ‘Man of Steel’ until we meet again not goodbye but see you later.”

According to the GSIA website, Bill began his career in insurance in 1962 with “a vision to reach the world one person at a time.” He formed Gulf South Insurance Associates Inc. dba Gulf South Insurance Agency in 1969 and built his business by word of mouth, never using advertising and seeing his customers as friends.

Love decided to branch out into property and casualty insurance in 1989 and had a particular interest in trucking and the transportation industry. He was known to say “if trucks stopped moving freight in America, the country itself would stop.” In 2005, his daughter carried on his legacy and opened Gulf South Insurance Agency, LLC.

Raychelle Bordelon, Underwriter with LCI Workers’ Comp, worked with Love for years; he was the first agent assigned to her back in 2007. “Bill was such a sweet man and a friend to everyone who met him,” she said. “The world lost a wonderful soul this weekend. He was a very dedicated and loyal LCI agent and will be missed tremendously. My thoughts are with RaeJean and the entire Gulf South family.”

Eugenie Babin, also an Underwriter with LCI who worked with Love for years, echoed Bordelon’s thoughts. “I am very saddened by the news,” she said. “Bill was a remarkable businessman, and was well respected by all. He will be missed dearly.”

Arrangements have not yet been made public but will be announced on the GSIA Facebook page here.

Images via Facebook

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